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*Limited* S'mores Peanut Butter

For our latest release we decided to go small… 100 jars small to be exact. We made these jars for the winners of our ‘Design your own F&F peanut butter’ competition. The number of suggestions were overwhelming, but at the end of the day the lip-smacking S’mores PB entry won out. 

Good ole S’mores beat some hot favourites like banoffee pie, lolly cake and apple crumble PB … and some other left-field contenders like the three people (waaat?!) who suggested we blend mushy peas with smooth peanut butter.

To create our S’mores PB we combined smooth Dark Chocolate peanut butter with creamy mashmallows, handcut biscuit pieces and some extra chocolately goodness. It’s vegan friendly, made by hand and 100% delicious. 

The best news is that we made 12 extra jars and auctioned them on Trademe with all proceeds going to New Zealand Women’s Refuge to support them and all the hard work they do.  Last week, the jars sold for a whooping $3,000 (!) - and undoubtedly the most expensive box of peanut butter ever sold in NZ - and all for an amazing cause. 

For us, this encompasses the idea of what ‘real success’ means.  Hats off New Zealand and the lucky bidder who won out - thank you for doing so much good! 

S’mores sincerely
Roman & the team at F&F